Victoria is full of founders you’ve never heard of.
They’re building companies.
Creating jobs.
Taking risks.
And most people don’t even know they exist.
It’s time to change that.
Introducing Founder Spotlight.
A short-form video series celebrating the people building in our backyard.
People love cheering for local success.
When someone from Victoria appears on Dragons’ Den, the city pays attention. Not because they’re famous. Because they’re one of us.
“Local founder pitches Dragons on national TV.”
“That’s a Victoria kid. Watch this.”
“From Cook Street to a national audience.”
“Wait, they’re from HERE?”
What if we gave Victoria more people to cheer for?
Introducing founder spotlight
Founder Spotlight features candid conversations with founders who are willing to share the realities of building a company. From triumphs and setbacks to uncertainty and growth, each conversation explores the lessons learned along the way.
Stories designed for the way people consume content.
More than 50% of time spent on Instagram is now dedicated to Reels. And it's not just Instagram. TikTok and YouTube Shorts continue to fuel the explosive growth of vertical video. Despite this shift in consumer behaviour, no one in Victoria is consistently creating high-quality content built for the way people consume media today.
Season 01 · Lineup in development
Vertical-first · Built for Reels, Shorts & TikTok
A hundred thousand local impressions.
Each interview will be released as a full-length video alongside a series of 30-second and 15-second clips. Content will be distributed through organic social channels and targeted paid campaigns, ensuring collectively the stories reach a hundred thousand people across Victoria.
Help inspire the next Victoria founder to bet on themselves.
Be the brand helping shine a spotlight on the people building Victoria's future.
Sponsor 3 Founder Spotlight Interviews
Your support helps more than fund a series. It helps tell the stories of the people building our community, celebrate what's possible, and inspire the next generation of founders to take the leap.
Total Package: $6,000
- ✓100,000+ local impressions (organic and paid)
- ✓Logo placement throughout each interview
- ✓Branded end card on every episode
- ✓1 Sponsored Interview
- ✓Category exclusive